Host Analytics Rebrands as Planful

Newly Unveiled Vision Reflects Value of the Company’s Continuous Planning Solution to Drive Faster, Confident Decision Making

Redwood City, CA - Jan 15, 2020 - 

Host Analytics, Inc., a leading financial planning and analysis (FP&A) platform provider, announced today that the company has changed its name to Planful, Inc.

“The name Planful (a real word) refers to one of the primary characteristics of the finance and accounting professionals we serve” said Grant Halloran, Chief Executive Officer, Planful. “Our customers are systematic, methodical, careful, and future-looking. They are planful by nature. We are excited to have chosen a new name that represents the personality of our customers.”

The new name also points to a broader vision for Planful. “Business is continuous and highly dynamic—so our vision for Planful enables responsive, nimble planning, as well as accelerated consolidations, financial reporting, and visual analytics. We are enabling the finance and accounting teams to empower financially-smart decision-making in all parts of a company.” said Rowan Tonkin, Senior Vice President of Marketing, Planful.

Planful, a cloud-based platform that seamlessly unifies financial planning, financial close & consolidation, reporting, and analytics, dramatically accelerates the end-to-end FP&A process. By creating faster and more collaborative planning cycles, the finance team can leverage Planful’s Continuous Planning capabilities to better fulfill their strategic advisory roles at companies navigating rapidly changing business environments.

“Disruptive times call for better business planning,” said Doug Henschen, Vice President, Principal Analyst, Constellation Research. “When companies need to innovate or respond to rapidly changing market conditions, they need visibility into the business. Leading planning platforms, such as Planful, enable faster decision cycles and offer strategic insight and value to finance leaders.”

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About Planful

Planful (formerly Host Analytics) is a leading financial planning and analysis (FP&A) cloud platform. Planful delivers a vision of Continuous Planning by accelerating the end-to-end FP&A process and fostering business-wide participation in agile planning and decision-making. More than 800 customers including, Bose, Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe rely on Planful for financial planning and budgeting, dynamic operational planning, financial consolidations, reporting, and visual analytics. Planful is a private company backed by Vector Capital, a leading global private equity firm specializing in transformational investments in established technology businesses. Learn more at