VLOG: 3 Ways Finance and Marketing Can Stay Aligned During the Quarter
In order to grow a company, finance and marketing have to stay in lock-step. Saran Raksincharoensak, Finance Director, and Amanda DePaul, Vice President of Demand Generation at Planful, sit down to discuss how they work closely together to ensure alignment and help grow the business. In this video, they’ll focus on three reports: actual spend vs budget, historical channel ROI, and customer acquisition cost (CAC).
Swissport Gains Transformational Insights to Optimize Finance and Operations
Swissport is the world's largest provider of ground and cargo handling services in the aviation industry, moving more than 4 million tons of cargo a year in 48 countries. But as Kim Lanham, the director of FP&A for Swissport North America, found out, the U.S.-based operation had room for improvement in how it moved and managed financial data.
3 Ways the CFO and Finance Can Partner with the CMO
Today’s CFO - and by association everyone who works on the Finance team - plays a more strategic role within the organization than ever before.
The Evolving Role of the CFO: From Scorekeeper to Business Partner
Over the past few years, the position of CFO has evolved quickly from one that simply deals with keeping track of the numbers to a valuable executive team member who contributes to the overall business strategy.
Battling Data Silos: 3 Tips to Finance and Operations Integration
Finance is often flying half blind. Charged with tasks such as budgeting, planning, forecasting, and reporting Finance executives are often only able to see half the picture: the limited amount of data that they have.